Chris Collins has been working in product photography for over 20 years, combining the product, model making with his own innovative style and sense of humour.
For Chris his move into this field began when he was 25 years old, he watched a slide show by Al Francekevich, who he was working for as a second assistant. He met Pete Turner whom Chris described as “a photo visionary whose style was very graphic with bold colours, often coupled with outrageous concepts. Pete Turner’s work inspired Chris so much that in 1978 he opened his own studio in New York, where Chris started to carve his own niche.
Chris starts working with a sketch, and working with the client he brings the vision into the ‘real world’.
One of Chris’ projects, one in particular that I like, is the Georges Duboeuf campaign, where he took photographs of the French companies wine, some corkscrews, which were to play people in the finished work, which Dan Smith (their in-house digital retoucher) digitally took apart in Adobe Photoshop CS and turned them into more life like figures.
Two examples of this work are shown below:
Another big product promotion was for the Miller Brewing Company’s “Miller Mountain” advertisement. For this Chris took a stock image of a mountain and then combined this with a model, produced by Prop Art, which was designed to hold a six pack of Millers, then this was iced and snowed on using Tengrove Studios’ Ice Effects. The images were retouched and combined to produce the following image:
Now that is an image that I would be very proud of.
Chris’s work has won him a number of contracts from the likes of Canon, Oneida, Miller Brewing Co., Midori, Computer Associates, Georges Duboeuf, Crown Royal and Fuji.
It is Chris’s ability to create the impossible for his clients that has won him the loyalty of a number of advertising agencies, which supply him with his work.
Chris uses large format film cameras (Toyo View G 4 x 5 and Toyo View 8 x 10), and a medium format Hasselblad EL/M camera with Kodak Ektachrome EPP and Fuji RDP Provia 100 film and Hahnemuhle Photo Rag 308 gsm photographic paper.
The film is usually scanned on a Imacon Flextight producing a 100 Mb RGB file. Dan Smith then recomposes, colour corrects and finally retouches the images. These are then emailed to the client and Art Director for review.
Chris also uses a Nikon D70 digital SLR.
Not all of Chris’s work involves model making, which is good as I could not complete one finished image for the course if I followed one of Chris’s projects.
Below are some more of Chris’s work:
The images in the selection above, whilst not as imaginative as some of Chris’s work, are very powerful images.
Although I don’t think Steve would have been too happy if I tried to recreate the Oneida image !
Evaluation of Images
Chris has also used strong colours, but his use of the cgi effects is to me what catches the eye and keeps someone from simply glancing over the photograph before looking else where. It is this use of cgi which has captureed my imagination and prompted some of my work.
Chris has used texture in his work, in particular with the Jif photograph (column 2 row 4 of the images above) where he has captured the texture of the nut and of the background.
Chris has also used a range of camera angles in his photography from high angle to low angle.
Chris has also been more careful over his choice of backgrounds, so there are no distractions from the products that are being promoted.
The lighting is generally even, except for the Coke and Heineken bottle photographs (columns 1 and 2 row 1 respectively) where in the case of the Coke bottle being back lit and the Heineken bottle being strongly lit from the front.